Within three weeks, the video accumulated upwards of 1.5 million views and 1,600 comments. Unless you find out in advance and disable it, at some random time, out of the blue Microsoft may take control of your computer and automatically start the Windows 10 'upgrade'. On March 22nd, Redditor ecto88mph submitted a post titled 'What is with all the hate for Windows 10?' to /r/OutOfTheLoop, to which Redditor NowDealWithIt replied that many users were upset because they 'were automatically upgraded from Windows 7/8 to Windows 10 because of an automatic updater.' On April 27th, YouTuber FunnyAvenue uploaded a clip of a Windows 10 update notification interrupting a live weather broadcast (shown below). It appears that as a courtesy Microsoft is scheduling your computer to automatically update to Windows 10 at a specific time without your knowledge or permission. Within two months, the post gained over 6,500 votes (90% upvoted) and 3,000 comments. On March 11th, Redditor LHoT10820 submitted a post titled 'Warning: Windows 7 computers are being reported as automatically starting the Windows 10 upgrade without permission' to the /r/technology subreddit. That month, the software company Gibson Research Corporation released the Never 10 utility to prevent Windows from automatically upgrading from Windows 7 or 8.1 to Windows 10. Over the next three months, the post garnered upwards of 5,700 votes (93% upvoted) and 2,400 comments.
On February 6th, 2016, Redditor EvilStiq posted an image to /r/pcmasterrace, which warned Windows 7 users to disable 'automatic recommended updates' to avoid having their PCs updated to Windows 10 automatically (shown below).